I am seeking an experienced copywriter to develop compelling marketing materials for various well-being initiatives. The first project involves optimizing copy for a therapy website aimed at potential new clients. The tone should be warm, approachable and help readers understand the services offered. Second, copy is needed for an online marketing course targeted at training providers interested in expanding their reach. The materials should educate participants on fundamental digital strategies. Finally, promotional copy must be crafted to engage members of a wellness network community and showcase its value.
The ideal candidate will have at least two years experience writing for health, wellness or personal development brands. They should understand techniques for driving leads through paid advertising and crafting messaging that encourages customer acquisition and retention. Testimonials or samples demonstrating an ability to clearly and persuasively convey benefits while maintaining an authentic, helpful voice will be assets. Accuracy and attention to detail are essential as all copy must be grammatically flawless and on-brand. The projects highlighted are just initial requirements – ongoing work may be available subject to performance and both parties’ availability.
