e are seeking a results-driven Marketing Specialist to join our team and spearhead our marketing efforts. The ideal candidate will possess a strong background in marketing strategy and execution, with a particular focus on the mental health and wellness sector. Reporting to the Marketing Manager, the Marketing Specialist will be responsible for developing and implementing comprehensive marketing campaigns to enhance brand visibility, attract new clients, and foster strategic partnerships.
Key Responsibilities:
Develop and execute strategic marketing plans to promote our counseling services and increase brand awareness.
Identify and cultivate partnerships with complementary businesses, organizations, and influencers to expand our reach and client base.
Create compelling marketing collateral, including website content, blog posts, social media posts, and email newsletters.
Manage advertising campaigns across various channels, including digital, print, and social media, to maximize ROI and reach target demographics effectively.
Analyze marketing data and metrics to evaluate campaign performance, identify areas for improvement, and make data-driven recommendations.
Stay informed about industry trends, competitor activities, and emerging marketing technologies to inform strategic decision-making.
