Writing 2 blog articles for a coffee grinder manufacturer’s website
Article 1
Title of article:
Why is freshly ground coffee important?
What is the article about and what are we trying to achieve?:
The article should clearly explain that ground coffee goes stale very quickly. Once ground the flavours will be lost very quickly. Particularly if not stored correctly. Therefore, it’s hugely important to grind just before brewing your coffee. The article should demonstrate how our products help you unlock the flavour of your coffee beans, allowing the user to dial in a great, flavoursome coffee very quickly. Some scientific/statistical evidence to support this article would work well.
Word count:
Approx. 1,500 words.
Images/graphics:
We can provide a series of graphics/images to support the successful candidate but we would also appreciate recommendations on where visual content may support the article.
Target keywords:
Please ensure these keywords are used in the article, either in the content or as subheadings.
How long does coffee last?
How long does ground coffee last?
How long does ground coffee stay fresh?
How quickly does coffee go stale?
How to keep coffee beans fresh
How to store coffee beans
How to store fresh ground coffee? (Key here is to say you shouldn’t because it will go stale)
How long do coffee beans last once opened?
Do coffee beans go off
Fresh ground coffee
Deadline:
We’re aiming to commission the successful candidate on the 8th April and would like to receive the first proposals by the end of the day on the 12th April.
Tone of voice
The article should communicate benefit and the emotion (passion) of the subject material. The writing style should be friendly, clear and informative.
Article 2
Title of article:
The ultimate guide to making espresso at home
What is the article about and what are we trying to achieve?:
The article should provide a step-by-step guide to what the audience will need to do to create delicious espresso in the home environment. It should talk generically about the espresso machine and tools, aside from the coffee grinder, where it must convey the benefits of our products and reasons to purchase. The goal is to make the audience understand that they need our product in order to create great espresso at home.
Word count:
Approx. 1,500 words.
Images/graphics:
We can provide a series of graphics/images to support the successful candidate but we would also appreciate recommendations on where visual content may support the article.
Target keywords:
Please ensure these keywords are used in the article, either in the content or as subheadings.
How to make espresso shots at home
How to tamp coffee
How hard should you tamp espresso?
What grinder should I use to make espresso?
What water should I use for espresso?
Best espresso tools
Home espresso setup
How to make espresso taste better
Best accessories for espresso machine
Espresso machine essentials
Deadline:
We’re aiming to commission the successful candidate on the 8th April and would like to receive the first proposals by the end of the day on the 12th April.
Tone of voice
The article should communicate benefit and the emotion (passion) of the subject material. The writing style should be friendly, clear and informative.
