We seek 3 or 4 translators, or professionals of any type who are based in Singapore to compile feedback to a food product and its brand design and name, from people in Singapore, by speaking to 3 or 4 fellow Singaporeans, and asking the following questions in order to help our client test reactions for exporting a food product to the Singapore market :
* Do they think the the product itself and its brand design and name would work in Singapore food service outlets – mainly the pub and club market?
* Product Name Resonance:
Do they think the name resonates with the Singaporean market. This includes assessing its memorability, ease of pronunciation, and any potential associations it may invoke.
* Cultural Considerations:
Can they identify any cultural sensitivities, including whether the product name or concept may be perceived as offensive, awkward, or negative in any context within Singapore’s multicultural society.
* Consumer Feedback:
How do they think will the product be received? – this includes both positive feedback and any areas of concern from a cultural and consumer preference standpoint.
* Market Resonance Factors:
Can they determine what aspects of the product and its branding are likely to resonate with Singaporean consumers and which might not? Consider elements such as the appeal of Japanese cuisine, beef consumption preferences, and readiness for international food products.
* Logo & Branding Considerations.
Can they provide feedback on the logo and brand identity? Will this resonate with the Singapore market?
* Recommendations and Watch-Outs:
Based on the findings, can they make any recommendations for potential adjustments, and any watch-outs that could impact the successful introduction of the product in Singapore.