We are looking for a strategic writer who can jump in and help create our brand voice and website copy. We are a subscription based natural supplement focused on relieving chronic pain and workout recovery. We are backed by one of the largest education health universities in the nation. At this stage, we have our product ready to launch, have built the visuals for the brand and need a wordsmith to pull it all together and create targeted content for us.
Our primary target market is people with chronic pain in their joints and muscles – mostly people 50+.
Secondary market is athletes and highly active individuals looking to speed up their workout recovery time.
We’ll provide a bunch of content that we’ve produced to use as building blocks, you will not be starting from scratch.
Final deliverables:
– Single page brand voice cheatsheet
– SEO rich product description
– Website copy: landing page, about us/our story, our science page, our standards page
References for content style:
ritual.com, lumitylife.com, fatty15.com
We will be closely following this type of copy I.e. transparent, approachable and science based.
Considerations: Because our product is a dietary supplement and one that contains CBD, we need to be conscious of FTC compliance and make sure our content follows their guidelines I.e. no grandiose claims that we are some miracle drug. We do have scientific data and want to emphasize it.
Attached is a sample of our coming soon page and our packaging.
