Client Details –
Glencairn Crystal are whisky glass manufactures based in Scotland, known for their world famous Glencairn Glass. While the Glencairn whisky glass is their main product, they also offer a wide range of other crystal glassware products such as decanters, jugs, as well as whisky accessories such as tasting caps, copita glasses, and gift sets.
Task Description –
For their top 30 products, Glencairn requries a new, detailed product description.
Currently, each product has both a short, and a long description. We need both descriptions to be merged, so that each product only has 1 main product description.
Newly merged product descriptions should be roughly 150 – 200 words in length. New descriptions should not simply be adding one to the other. For each product, both long and short descriptions should be read and understood so that the newly merged description can be a blend of both that reads well, makes sense, and is well optimised for SEO.
IMPORTANT – It’s vital that while combining and re-writing each description, SEO elements that were used in the old descriptions are kept in place, such as internal links and keywords. These are included in the supplied excel document, so please ensure that these are both included within new descriptions.
